Nicola Donati was born on 16 April in Forte dei Marmi, Italy
Love at first sight: first trip to London
First a/w couture collection
Opening of first boutique in Forte dei Marmi, Italy
Opening his first store in London
Re-launch as the King of Pins from his atelier in Connaught Street
Move to 51 Kinnerton St, Belgravia, 'the little yellow shop'
Included in Vogue 'The Secret Address Book'
Celebrate making beautiful our 4500th bride, and still passionate
ND expands operations to include mindful aftercare fashion services
For over 30 years I have defined glamour in true Italian fashion. I look forward to welcoming you in our Sartoria in the heart of Belgravia, and to have the opportunity to introduce you to your Luxury Styling Retreat. Enjoy unrivalled mindful approach of fine alterations and complete aftercare services designed with you in our minds and hearts.
The leap from Forte dei Marmi to London seem to have been written in my destiny from the early days spent surrounded by fashion. My grandfather Raoul Francesconi pioneered early ready-to-wear and by the time I was old enough to hide between cutting tables and rolls of fabric, after yet an other mischievous bout I would often take shelter in his office and would marvel at the giant black&white map of London that decorated one entire wall.
When eventually I made it to the bank of the Thames, on the occasion of my first visit when I was only ten, I truly felt at home, and now like then, the sheer sense of being part of this amazing city feels me with joy and constant inspiration.
The small gathering of kind ladies I managed to coerce to attend to my very first fashion show filled me with a balanced yet uncontrollable sense of call and terror. The even kinder friends who rallied to take charge of hair, make up and all the rest required to stage a fashion show seemed eerily calm: as the music stroke the first notes, a pretty girl wearing a butterfly inspired suit made her entrance in the vast Florentine drawing room and before I knew it, I faced the sweet smiles of my first eager clients. Some of them are still loyal clients and on occasions we are still altering a few favourite garments made in the first few years of my life as a Fashion Designer.
Over the years, the range of services offered has expanded and today we are proud to launch your Luxury Fashion Retreat. A one stop fashion destination where all sides of looking after your entire wardrobe are catered for. A mindful approach to perfecting the fit of your favourite existing garments or upgrading a new item to grace your figure is the core of our enterprise.
Fashion is what you make of it, and under our care, the experience of perfecting a hem line wants to become a memorable opportunity to discover the full potential of yourself: mirrors don't lie, and it is our prerogative to keep you at the height of your full potential and to project the image the befit you better and to keep each and every items in your wardrobe in peak conditions through our aftercare services